Our media planning and buying expertise provides the foundation for clients’ advertising: we identify the best routes for achieving their business objectives, then hand over for the creative part of the process.

Because we are ‘media neutral’, our recommendations take account of all the prevailing media options – print, broadcast, outdoor, online. We have no bias and are open to every option equally across them all.

Is media planning and buying an art or science?

The best is a combination of both - because the range of options is now so wide and the media consumption patterns so changeable that it takes brainpower as well as computing power to devise the most appropriate campaigns.

Contrary to the push-button school of media buying, we don’t take the same media route for a beer and a university, even if the audiences are identical. Rather, we first get under the skin of the client’s business to understand the differentiating features and nuances, then search for solutions that satisfy both the numerical criteria and spirit of the product involved.

Technically we use the most advanced research and analysis systems available, as you would expect, but The Media Shop’s credibility with clients is based on both our media innovation and an inclination to treat clients’ money like our own (something only an independent company can do) - with respect.

Our records of business retention is second to none. This is in part due to our service ethic. More importantly, our key priority is contributing to clients' growth success, helping them spend carefully in the early days to gain distribution and sales, then spend some more to accelerate their revenue streams.

That’s what you get when you trust The Media Shop with your media budgets. We guarantee that we will put your commercial interests first at all times, that our media recommendations will include some surprising elements and that one of our directors will be responsible for your business every day.