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Is media planning and buying a creative process? Judge for yourself!We may not produce the visuals or storyboards, but we do define the canvas on which the advertising artist works - and often it’s an innovative canvas in its own right. It wasn’t Michelangelo who had the idea of painting the Sistine Chapel. Anthony Gormley may have sculpted the Angel of the North, but who came up with the site? Without a great stage, the performance is diminished. When the medium and message are both inspired, advertising is at its best. The Media Shop knows its place in that partnership - as these case studies show. |





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