Boosting online clothing sales for T.M.Lewin

There’s nothing off the cuff about T.M.Lewin’s business success. Founded on its long reputation as a shirt maker to city and corporate types, its model delivers volume and repeat purchase through mail order, retail outlets and online.

As the brand has developed with new lines in both casual wear and women’s fashion T.M.Lewin brought in The Media Shop’s interactive team, TMSi, in 2006 to expand its online sales channels.

Our Strategy

Our recommendations centred on creating an affiliate marketing programme to generate third-party sales of T.M.Lewin products remunerated solely on the volumes their sites achieve.

Close liaison with affiliates, monitoring of publisher programmes/performance and use of search space are integral to our input. We keep campaigns fresh by maintaining dialogue with key publishers to ensure that they promote T.M.Lewin’s latest deals and lines. Setup costs are relatively low and the commissions paid are always performance based.

Results

Three years on our efforts show ever increasing sales; profitability is encouraging and the programme is under continual expansion.

It was through The Media Shop’s initiative that we launched our affiliate programme over three years ago. In the time since, our online sales have grown dramatically and have significantly exceeded our expectations. Our team at The Media Shop understand our marketing priorities and our systems and they give us great support.