A new grown-up approach for Organix

Competing against the likes of Cow & Gate and Heinz is a Herculean challenge for Organix and its award winning organic foods for babies and children - requiring extra clever marketing and media insights to level the playing field.

Our strategy

In winning the business, The Media Shop first questioned the clients’ brief sufficiently to affect a change of budget allocation by brand, allowing us to widen the consumer catchment to include other demographics beyond their usual ABs.

Gearing our approach to educating mums in the importance of nutrition and healthy foods, we worked closely with publishers in the parental market to present creative, impactful media solutions alongside full page creative and DPS advertorials.

Tasty results

Since implementing the new press advertising approach, sales, distribution and awareness have all increased and Organix has strengthened its position in the toddler snack market.

The Media Shop has also, more recently, taken responsibility for the launch of new online campaigns to increase web traffic and to grow sales with key e-retailers.

We chose The Media Shop because they gave us a proposal that not only met our objectives but that challenged and improved upon on our brief based upon a true understanding of our business needs.

Their experience, excellent media relationships and energy have already started to build a market leading media plan for Organix. We are really fortunate to be working with The Media Shop at an exciting time for us.

Creative